You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Advertising Industry.
ANA has found 225 results for you, in 167 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Foreword

The Advertising Research Foundation (ARF) was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies to advance the state of the art of advertising, marketing, and media research. It is an...

Catalogue: ARF Guidelines Handbook
Author: Michael J. Naples
June 15, 1990
×

Citation

Naples, M. J. (1990a, June 15). Foreword . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/foreword-


Research papers

What do we want, and how do we get it?

This paper is concerned with how Young & Rubicam is tackling these 2 issues. It describes how we use the existing research to plan media, and what steps we are taking to augment it. These include working with the JICÏ system in the UK to try to...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Jane Perry
June 15, 1990
×

Citation

Perry, J. (1990a, June 15). What do we want, and how do we get it?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-do-we-want-and-how-do-we-get-it-


Research papers

Research requirements of a mail order house

For La Redoute, 1992 Europe is a process in which the group has already engaged itself. Irrespective of the measures taken at Community level, La Redoute has to ask itself two fundamental questions: our trade at European level, can it be...

Catalogue: Seminar 1990: Countdown to 1992
Author: Martine Lekeu
June 15, 1990
×

Citation

Lekeu, M. (1990a, June 15). Research requirements of a mail order house. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-requirements-of-a-mail-order-house


Research papers

Hans Ziesel

HANS ZIESEL is Professor Emeritus of law and sociology at the University of Chicago Law School. Born and raised in Czechoslovakia, he devoted the first 15 years of his American life to market and advertising research, as teacher, author, and...

Catalogue: ARF Guidelines Handbook
Authors: Hans Ziesel, Rena Bartos
June 15, 1990
×

Citation

Ziesel and Bartos (1990a, June 15). Hans Ziesel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hans-ziesel


Research papers

Founding the fathers of advertising research

As we mark the 50th Anniversary of the Advertising Research Foundation, it is fitting that we look back to the pioneers who explored the unknown territory of advertising research during our first fifty years. We are fortunate in having an oral...

Catalogue: ARF Guidelines Handbook
Author: Rena Bartos
June 15, 1990
×

Citation

Bartos , R. (1990a, June 15). Founding the fathers of advertising research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/founding-the-fathers-of-advertising-research


Research papers

Quality control system for on-air advertising

Often a Company discovers that it has not obtained the hoped-for results from its advertising investment when it is already too late. Sometimes a Company wonders whether it might not have obtained the same results with a smaller or different type of...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Mirella Leonardi
June 15, 1990
×

Citation

Leonardi, M. (1990a, June 15). Quality control system for on-air advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-control-system-for-on-air-advertising


Research papers

Introduction

In the complex world of advertising today, in the face of dramatic changes in media, consumer lifestyles and corporate structures, there is a tendency on the part of advertising professionals, both agency and client, to feel that they must reinvent...

Catalogue: ARF Guidelines Handbook
Author: Malcolm A. McNiven
June 15, 1990
×

Citation

McNiven, M. A. (1990a, June 15). Introduction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/introduction-3471


Research papers

Phony or misleading polls

This report is directed toward the business community, since these phony or misleading polls often occur under the auspices of persons without training in the standards that frame survey research. It is intended to reaffirm the ARFs commitment to...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
×

Citation

B.V., A. (1990a, January 01). Phony or misleading polls. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/phony-or-misleading-polls


Research papers

The first 50 years of the advertising research foundation

"A new organisation to be known as the Advertising Research Foundation was formed at a meeting of advertiser and agency executives held on February 11th at the Union League Club of New York". That’s how the press release from the Association of...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
×

Citation

B.V., A. (1990a, January 01). The first 50 years of the advertising research foundation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-first-50-years-of-the-advertising-research-foundation-